Mainnet GTM Strategy
Executive Summary
This strategy focuses on the scalable growth stage after mainnet launch, with Memeverse as the primary traffic gateway, combined with an innovative points incentive plan and referral engine to achieve viral user growth and business flywheel effects.
I. Mainnet Launch Strategy and Product Timeline
Phase 1: Core Product Launch (Mainnet Launch)
Release Content: Officially launch the three core modules: OutStake, OutSwap, and Memeverse.
Release Highlights:
Mainnet Launch Event: Host an online launch event, invite industry KOLs, media, and early users to officially announce the product launch.
Theme & Narrative: Emphasize the differentiated narrative and demo use case of “higher capital efficiency, fair launch with no risk, Memecoin × DeFi × DAO”.
Rhythm: Warm-up (T-7, T-3, T-1) — Launch Day (Keynote + Demo) — Review Week (Replay, Tutorials, Tasks)
Messaging & Materials: One-click share posters, short videos, thread templates, media FAQ.
Conversion: Launch event tasks (watch replay + complete first interaction) linked directly to points bonus and referral commissions.
KOL Collaboration & Promotion: Collaborate with top KOLs in DeFi and Memecoin fields to quickly expand brand awareness.
KOL Tiers: Top (>200k), Regional Strong (50k-200k), Niche Depth (Research/Strategy/Security/Meme)
Collaboration Forms: First reviews, tutorial videos, Twitter Space/panel, meme creation contests.
Performance Settlement: Multi-metric settlement based on “exposure × leads × conversion (registration/interaction/TVL)” + long-tail sharing.
Exclusive Codes & Deeplinks: Each KOL gets a unique referral code/shortlink/UTM, binding on-chain referral commission and points weight.
Risk Control: Script and compliance review before creation, stressing “not investment advice”, “fair launch, no insider info”.
Partner Promotion: Co-launch with partner projects and ecosystem (joint branding and resource exchange).
Joint Announcements & AMAs: Coordinate joint announcements and AMAs with public chains/infrastructure/DeFi protocols/oracles/security audit partners.
Channel Resource Swap: Website/docs/Twitter pin/Telegram/Discord announcements/Newsletter cross-promotion.
Product Integration: Wallet discovery, ecosystem navigation, Dapp banner highlights.
Incentive Synergy: Joint quests and NFT badges with Galxe/QuestN/Layer3, bilateral points bonus.
Foundation Endorsement: Apply for public chain foundation roadshow slots/official retweets/ecosystem grants.
Community Campaigns: Launch points incentive and referral rewards to achieve viral growth through community spreading.
Leaderboard Mechanism: Weekly settlement of “trading volume/LP/UPT holding/DAO participation” multi-dimensional points ranking, top 10% get rare badges.
Referral Incentives: Actively referring users earn commission and points, with additional rewards for referral milestones.
Content UGC: Meme/short video/tutorial/thread creation contests, winners get whitelist and exclusive rewards.
Anti-sybil: Address activity scoring + anti-sybil task rules + frequency-based risk account downgrades.
Media Matrix Coverage: Fully cover target users via Twitter, Telegram, Discord, and Web3 information platforms.
Media Mix: Leading English media (The Block, DL News), Chinese media (Odaily, ChainCatcher), regional outlets.
Rhythm: First deep-dive articles (tech/mechanism differentiation), product tutorials, milestone progress, monthly ecosystem reports.
Owned Channels: Official blog/newsletter/Notion knowledge base for searchable content and SEO keywords.
Crisis PR Plan: FUD FAQ, tech & security hotline, 24h incident response.
Phase 2: Ecosystem Expansion (Within 3 Months After Mainnet)
Release Content: FFLaunch and POL lending markets go live simultaneously.
Expansion Focus:
FFLaunch: Provide a tool for community project fundraising and airdrop distribution, allowing investors to get project tokens risk-free.
Standardized Issuance: Exclusive/public permissionless modes; exclusive mode requires Outrun team support.
Airdrop/FAirdrop Tool: Supports whitelist mode; only whitelisted users can participate in genesis.
Launch Rhythm: Feature exclusive mode projects in ecosystem themes (DeFi/Tools/Social/AI) for focused exposure.
Partner Distribution: Integrated with wallet discovery, launchpad aggregators, quest platforms (QuestN/Galxe/Layer3) for joint distribution.
Risk & Compliance: Exclusive mode requires risk control, issuance template review, team info disclosure, anti-Rug clauses, KYC/audit optional.
Data Panel: Project page shows TVL, participants, token unlock info, milestone progress, community health, etc.
POL Lending Market: No-liquidation lending market, directly creating capital, further leveraging capital, serving FFLaunch/Memeverse leveraged genesis.
Collateral: POL from genesis can be split into PT/ YT; any PT can be collateral.
Global Settlement: During liquidity protection, protocol burns locked PT to redeem UPT principal for repayment, remaining (UPT + paired tokens) go to YT, no manual repayment.
Issuance: Protocol issues UPT for lending (like MakerDAO’s DAI minting), reducing external dependence and increasing capital efficiency.
Rates & Quotas: Base + dynamic rate; dynamic rate adjusts by project/pool debt milestone.
One-click Leverage Genesis: Borrow UPT → participate in FFLaunch/Memeverse genesis → mint POL and split PT & YT → all PT collateralized, YT sent to user.
Points Synergy: Leveraged genesis lending also earns points rewards.
II. Core Growth Strategy: Multi-Flywheel Synergy (Reference Growth Flywheels)
Overview
Use Memeverse/FFLaunch as the traffic gateway, UPT as the liquidity bloodline, OutSwap as trading hub, and OutStake as the yield/stablecoin base, forming a closed-loop growth cycle.
The goal is for every “genesis/trading/staking” action to naturally trigger growth factors in other modules, amplifying network effects and capital efficiency.
Flywheel A: Memeverse → Wrap Stake → OutStake → UPT → Back to Memeverse
Entry: Memeverse genesis/trading brings base assets into Wrap Stake (auto 1:1 minting UPT, no YT yield).
Amplify: Wrap Stake raises Implied Real APY of yield markets, attracting Stake TVL to OutStake.
Output: Stake TVL mints more UPT, improving liquidity and settlement experience chain-wide.
Return: New UPT becomes main pairing asset for Memecoin/project tokens, deepening Memeverse genesis/trading.
Core KPIs: Wrap Stake TVL → OutStake Stake TVL → UPT supply → Memeverse genesis scale/secondary trading volume.
Flywheel B: OutSwap Referral Engine × MEV Guard → Volume → LP Income → Depth
Entry: Referral links drive trading/market making; MEV Guard boosts fairness and execution quality.
Amplify: Higher real volume, lower sandwich/sniping risk, increasing LP’s realized APR.
Output: Deeper UPT/token liquidity, lower slippage, further boosting volume and retention.
Core KPIs: Volume (with referral share), effective spread/slippage, LP APR, pool depth, active referrer count.
Flywheel C: Memeverse(FFLaunch) × POL Lending × Memecoin DAO Governance Accelerator
Entry: FFLaunch for standardized issuance; POL lending provides no-liquidation leverage genesis; Memecoin DAO treasury holds UPT long-term (10x points multiplier).
Amplify: Leverage genesis expands genesis scale and UPT use; DAO participation increases community content and secondary trading.
Output: More projects/communities launch via FFLaunch, forming a stable “genesis—trade—govern—genesis” supply-side loop.
Core KPIs: Genesis project count, funds raised, lending utilization/interest, DAO activity (proposals/votes/participating addresses), treasury asset balance.
Flywheel D: OutStake Leverage Staking → UPT Adoption → Ecosystem TVL Growth
Entry: Users use UPT for cyclic staking/reinvestment, no-liquidation, no loan interest, max net return.
Amplify: Leverage and compounding boost capital output/unit, attracting more yield/strategy capital.
Output: Protocol capital efficiency rises, ecosystem TVL grows, UPT’s role as pricing/settlement asset increases.
Core KPIs: Leverage staking TVL, capital turnover (reinvestment frequency), net annualized return.
Execution Playbook (Rolling Iteration)
Cadence Matrix
Weekly: Memeverse batch genesis launch + referral sprint + trading/LP leaderboard (weekly rare badge, points bonus)
Biweekly: Thematic activation (e.g. “AI/Tools/Social”), temporary boost to related asset points/referral commissions.
Monthly: Ecosystem review & roadmap (new UPT supply, Wrap Stake TVL → Stake TVL conversion, top 20 pair liquidity)
Quarterly: Cross-chain/new chain expansion and joint campaigns (foundation endorsement, wallet discovery, joint quests)
Key Triggers (Trigger → Parameter Adjustment)
Weak Wrap Stake: If Wrap Stake TVL:Stake TVL < 2.5x (7-day rolling), increase FFLaunch/Memeverse genesis points multiplier until ≥3x.
Weak Trading Experience: Top 20 pair median slippage > 0.5% (1,000 UUSD order), open 7-day extra LP points for affected pools.
Low Referral Share: Referral volume share <20% (7-day rolling), boost referral points split, add “promotion leaderboard” exposure.
Low UPT Pairing Share: New pool UPT pair share <80%, default UI to UPT pair + LP extra points.
Low DAO Governance: Last week’s average proposals <0.5, launch “Governance Week” (+50% points), add one-click proposal templates.
Incentive Synergy (Points × Referral × Fee)
Weekly/Seasonal: Multi-dimensional points (volume, LP share, UPT holding, DAO votes) and tiered rewards, top 10% get badges + next week 1.2x points.
Referral Engine: KOL exclusive codes tied to on-chain commission; upon reaching 50 new valid interactions, extra +25% points bonus.
Anti-Sybil & Quality Control
Behavior Anti-Sybil: Daily interaction time, transaction path complexity, fund source aggregation scoring; low-score addresses downgraded or frozen.
Task Anti-farming: Task pool randomization + dynamic weights, script pattern recognition, related address merging for scoring.
Project Admission (FFLaunch Exclusive): Template review, team disclosure, anti-Rug clause, external audit/KYC optional.
Supply-side Ops (Memeverse/FFLaunch Pipeline)
Exclusive FFLaunch (screened/supported): ≥1 “exclusive FFLaunch genesis” per month with theme and joint campaign support.
Project pipeline/quota: Sources (foundation/wallet/security firm/hackathon/community), type mix (DeFi/Tool/Social/AI), region/new chain quotas.
Basic checks: Team/contract info, issuance checklist, redemption/fee consistency (no heavy risk control; FFLaunch is risky by nature).
Launch SOP (T-7 → T0):
T-7: Submit issuance params (total, lock period, UPT ratio, whitelist/public), genesis page auto-preview.
T-5: Setup tasks/points multiplier, referral attribution, self-test checklist (flow/settlement/FAQ).
T-3: Small-scale rehearsal, announcement scheduling, material upload (posters/threads), multi-language scripts.
T0: Official launch, real-time participation/TVL/market making revenue estimation.
Post-launch light ops:
D+1: Publish genesis scale, participants, task completion, FAQ, secondary liquidity suggestions.
D+7: Review secondary liquidity/depth, adjust tasks/exposure if needed.
D+30: Milestone review, next genesis rhythm connection.
Permissionless Pipeline (Memeverse/Public FFLaunch):
Self-serve listing: Wallet connect → param form → contract check → auto-gen genesis page.
Exposure: New genesis/Hot list/Theme page + referral leaderboard.
Community tools: One-click share links, DAO governance tools, referral leaderboards.
Org Roles (Prevent Execution Drop-off)
Growth Ops: Cadence, points/referral parameter tuning, data dashboard.
Liquidity Manager: LP incentives, pool health, slippage/spread management.
Ecosystem Partnerships: Foundation/wallet/quest platform/media/KOL partnership.
User & Governance Success: DAO activity, UGC incubation, anti-sybil ops.
III. Points Incentive Plan: The Core Growth Driver
Growth Role of Dual-Track Points System
Swap Points Token:
Incentivize Trading: Users earn points for trading on OutSwap.
Liquidity Incentive: Providing liquidity earns extra points rewards.
Referral Commission: Earn points and commission via referral links.
Core Points Token:
UPT Holding Incentive: 2x points multiplier for holding UPT.
Memeverse Participation: 4x points multiplier for participating in Memecoin genesis.
DAO Governance Incentive: Up to 10x points multiplier for governance participation.
Growth Effects of Points Incentives
User Behavior Guidance: Points guide users to use product features correctly.
Community Stickiness: Points incentives boost user engagement and retention.
Viral Spread: Referral mechanism encourages users to share and promote.
Accelerated Network Effects: Points speed up the formation of ecosystem network effects.
IV. Target User Segmentation and Acquisition Strategies
Layer 1: Memecoin Community Core
Target Users: Memecoin enthusiasts, community builders, DAO governance participants.
Acquisition Strategies:
Community Contests: Host Memecoin creation contests, reward top projects.
KOL Collaboration: Partner with Memecoin KOLs for promotion.
Real World Entry: Provide extra support for communities solving real-world problems.
Success Metrics:
Memecoin creation count
Community participation
Social media reach
Layer 2: DeFi Users
Target Users: Active DeFi users, yield farmers, liquidity providers.
Acquisition Strategies:
Yield Comparison Marketing: Produce content comparing yields with competitors.
Educational Content: Tutorials on combining Memecoin + DeFi.
Community Building: Build Discord/Telegram communities to foster stickiness.
Success Metrics:
TVL growth
User retention
Community activity
Layer 3: Developer Ecosystem
Target Users: Memeverse community builders, FFLaunch project fundraisers.
Acquisition Strategies:
Hackathons: Host Outrun ecosystem-related hackathons.
Developer Grants: Fund and support top projects.
Tools & Docs: Provide comprehensive dev tools and documentation.
Success Metrics:
Developer participation
Project creation count
Ecosystem app richness
Layer 4: Mass Users
Target Users: Web3 beginners, traditional finance users, institutional investors.
Acquisition Strategies:
Simplified UX: Optimize UI, lower entry barriers.
Compliance: Build compliance framework to attract institutions.
Brand Marketing: Expand brand via traditional & social media.
Success Metrics:
User growth rate
Brand awareness
Institutional partnerships
V. Content Marketing Strategy
Content Marketing Focus
Product Application-Oriented: Showcase real-world use cases and user value.
Content Types:
Product Demos
Detailed feature demo videos
Step-by-step usage guides
User stories and success cases
Community Building Content
Document community building and results
Share user feedback and product improvements
Show Memecoin projects and DAO governance in action
Educational Content
DeFi and Memecoin basics tutorials
DAO governance and community building guides
Web3 industry trends and insights
Distribution Channel Strategy
Key: Focus on social media and community platforms.
Main Channels:
Social Media
Twitter: Project updates, user stories, product news
Telegram: User groups for daily communication
Discord: Community for in-depth discussion and activities
Content Platforms
Medium: Tech blogs and product intros
YouTube: Product demos and educational videos
GitHub: Open source code, developer community
Community Platforms
Reddit: Share project info in relevant communities
4chan: Promote in active Memecoin communities
Pro Forums: Engage in DeFi/Web3 professional forums
VI. Community Building Strategy
Community Structure
Main Community: Discord for product discussion and project updates.
User Community: Telegram for daily chat and Q&A.
Developer Community: GitHub/dev forums for technical collaboration.
Memecoin Community: Independent communities for each Memecoin, DAO governance.
Community Ops Strategy
User Guidance: Use points incentives to guide proper product use.
Event Ops: Hold regular community events to boost stickiness.
Content Ops: Share user stories and community building content.
Feedback Loop: Build feedback mechanisms for rapid iteration.
VII. Partnership Strategy
Tech Partners
LayerZero: Cross-chain interoperability tech support.
Security Firms: Smart contract audit, on-chain risk alerts.
DAO Tools: Provide better DAO governance tools for Memeverse.
Ecosystem Partners
Memecoin KOLs: Partner with well-known Memecoin KOLs.
DeFi Protocols: Integrate with major DeFi protocols to grow Outrun ecosystem.
Community Platforms: Partner with active Memecoin communities.
Major Public Chains: Cooperate with public chain ecosystems for more marketing exposure.
Dev Partners
Hackathon Platforms: Cooperate to host events.
Developer Communities: Build partnerships.
VCs: Provide funding for top projects.
VIII. Data-Driven Growth Strategy
Key Metrics Monitoring
User Metrics
User acquisition cost (by channel: KOL/paid/organic/referral)
New user activation rate (registration → first valid interaction <24h)
Time to Value (TTV): registration → first trade/genesis/market making
Funnel (click → register → connect wallet → first interaction → D7/D30 retention)
Retention (D1/D7/D30, by layer: Memecoin/DeFi/Dev)
WAU/MAU ratio, avg. session signature count (lower is better)
Referral share (attribution UV, referral conversion/genesis share)
Product Metrics
Memecoin/FFLaunch creation count, genesis funds (median/mean)
TVL (total/Stake/Wrap Stake/Leverage Staking/OutSwap breakdown)
UPT supply and pairing share
Volume (total/UPT pairs), avg. order size, slippage P50/P90
LP metrics: key pair APR, pool depth, 24h capital turnover
Referral volume share (OutSwap), MEV Guard coverage, sandwich rate drop
POL Lending: lending volume, interest income, leverage genesis penetration
Community Metrics
Community members (TG/Discord/Twitter), net growth
Activity (daily messages, active addresses, governance addresses)
Content & spread (threads/videos/UGC, exposure/engagement)
Referral conversion rate (referral UV → register → first interaction)
Anti-sybil: suspicious address ratio, demotion/bans, task completion authenticity
KOL performance: exposure/acquisition cost, TVL/volume/genesis brought in
Ops & Cost Metrics
Points distributed/active users, impact of points multiplier, points cost/protocol revenue
Referral commission spend/referral volume, activity ROI (points+commission/new TVL & trading fees)
Support/tickets: first response, median resolution time, Top5 FAQ
Reliability & UX
Failed trade rate & retry rate (P50/P90), key flow success (genesis/MM/redeem)
Avg. signatures/flow, page to first interaction time (TTFI)
Security/stability: contract abnormal events, vulnerabilities/alerts
Growth Experiment Framework
Experiment Goals & Hypotheses
Define business goals (acquisition/activation/retention/TVL/volume/lending utilization), propose testable hypotheses (If-Then)
Build “hypothesis backlog”, prioritize with ICE (Impact×Confidence×Ease) or RICE.
Variables & Treatment
Controllables: points multiplier, referral commission, fee (Swap/MM), LP incentive, leverage rate, genesis theme/exposure, default UPT path.
Treatment scope: parameter boundaries/step (e.g. points 1.0x→1.2x→1.5x), set safe upper/lower bounds/rate limits.
Experiment Design
Types: A/B, stratified (new/old, region, channel), geo (multi-chain/language/location)
Gradual rollout: 5%→25%→50%→100%, set guardrails (auto rollback on trigger)
Concurrency rules: avoid parallel on strongly related metrics; sequential on conflicting ones.
Sample Size & Duration
Estimate via historical variance & MDE, cycle must cover 1-2 weeks min.
Use aggregate metrics or extend cycle for low base; Bayesian methods if needed.
Metrics System
Primary: directly tied to goal (e.g. registration→first interaction, volume, TVL, lending utilization, net annualized)
Secondary: indirect (UPT pair share, referral volume share, task completion)
Guardrail: protect (fail rate, slippage, support complaints/retries)
Tracking & Attribution
Frontend tracking + on-chain events + attribution links (UTM/referral code), unified data definition.
Ensure full-funnel traceability: click→register→first interaction→TTV.
Execution & Rollout
Freeze window: start/stop at hour/low peak; prepare rollback scripts/alerts.
Config mgmt: experiment switches, param tables, whitelist all hot-updatable and traceable.
Realtime Monitoring & Alerts
Leading indicator dashboards (minute/hour): fail rate, slippage, error codes, signatures, latency.
Alert thresholds: fail rate >3% or slippage P50 >0.5% → auto downgrade/rollback.
Decision & Promotion
Pass: Primary meets goal, guardrails clear; fail: rollback or re-tune.
Promotion path: 50% rollout → full; or keep as “smart scheduling strategy” tier.
Knowledge Base & Reuse
Outputs: standard “experiment cards” (goal/hypothesis/design/metrics/result/conclusion), one-pagers for direct reuse.
Fast reuse: public asset library (points/commission/fee param tables, task/announcement templates), one-click reference.
Lightweight classification: tag by module (Memeverse/OutSwap/OutStake/FFLaunch/POL Lending) & purpose (acquisition/activation/retention/TVL/volume/lending).
Minimal flow: submit→review→archive (EX-YYYYMMDD-module-variable), biweekly review, best ones kept as “strategy tabs”.
Searchable: unified keywords/shortlinks, cards with UTM/references, quantify “reuse-driven uplift”.
Experiment Template (Examples)
Points multiplier: Goal=activation↑; Treatment=UPT holding 1.0x→1.2x; Primary=first interaction rate; Secondary=UPT share; Guardrail=points/active user ≤ mean+2σ
Referral commission: Goal=referral volume↑; Treatment=commission +5bps; Primary=referral volume share; Guardrail=commission/volume ≤ budget
LP incentive: Goal=depth↑; Treatment=Top pool LP points +20%; Primary=depth, slippage; Guardrail=points cost/new fees ≤ threshold
Leverage lending rate: Goal=interest↑; Treatment=base/dynamic rate tuning (e.g., base -50bps or utilization curve down); Primary=interest income; Secondary=genesis leverage rate
Genesis theme week: Goal=genesis scale↑; Treatment=“AI/Tool” theme + exposure; Primary=genesis funds; Guardrail=fail/complaint rate
Schedule & Concurrency
Biweekly: 1-2 major + 2-3 light parameter experiments; avoid concurrency on same key metric.
Versioning: EX-YYYYMMDD-module-variable for traceability/archive.
IX. Risk Control & Response Strategy
Main Risks
Product Risk: Incomplete features, poor UX.
Market Risk: Memecoin market volatility, user churn.
Regulatory Risk: Policy changes impact.
Mitigation
Product: Rapid iteration, timely response to feedback.
Market: Diversify products, reduce reliance on single market.
Regulatory: Build compliance team, policy monitoring mechanism.
X. Budget Allocation & Resource Planning
Budget Allocation
Product Dev: 50% – Core features dev/optimization.
Community Building: 20% – Ops, content, events.
Marketing: 20% – KOL, ads, growth experiments.
Ops Support: 10% – Team, tools, legal/compliance.
Key Resource Needs
Human Resources
Product/dev team: PM, UI/UX, front/back dev, contract dev.
Ops: Community, UX, support, data analyst.
Marketing: Content, KOL, event planning.
OA tools.
Tech Resources
Dev tools/platforms
Security/audit services
Cloud infrastructure
AI infrastructure
Marketing Resources
Content tools
Social media tools
Data analytics tools
XI. Success Metrics & Milestones
Short-term (3 months)
Users: 10,000+
Total TVL: $50M+
Memeverse/FFLaunch Genesis Successes: 2,000+
Community Members: 20,000+
Mid-term (6 months)
Users: 50,000+
TVL: $500M+
Memeverse/FFLaunch Genesis Successes: 10,000+
Community Members: 100,000+
Long-term (12 months)
Users: 100,000+
TVL: $2B+
Memeverse/FFLaunch Genesis Successes: 50,000+
Community Members: 500,000+
Market Leadership: Top 2 in DeFi yield tokenization sector
XII. Execution Timeline
Month 1: Mainnet Launch & Early User Acquisition
Launch three core modules simultaneously
Kick off points incentive plan
Begin early KOL cooperation
Start community building
Month 2: User Growth & Community Building
Host Memecoin creation contest
Regularize community activities
Collect user feedback and optimize product
User education content
Month 3: Scale-up Growth
FFLaunch and POL lending market launch
User base surpasses 50,000
Establish stable ecosystem
Start institutional cooperation exploration
Months 4-6: Ecosystem Expansion & Dev Incentives
Host developer hackathons
Kick off top project grant program
Achieve cross-chain interoperability
Months 7-12: Market Leadership
Roll out advanced features
Grow brand influence
Acquire institutional users
Establish market leadership
Conclusion
Outrun’s mainnet GTM strategy centers Memeverse as the core traffic gateway, leverages multi-module growth flywheels, and uses innovative points incentives and strong network effects to achieve rapid user growth and ecosystem expansion.
Product-Oriented: User needs first, valuable product features.
Community-Driven: Memecoin community building for self-reinforcing network effects.
Points Incentive: Innovative points system to guide user behavior and accelerate ecosystem growth.
Rapid Iteration: Fast product optimization based on user feedback, maintain competitive edge.
By executing this strategy, Outrun will quickly build a user base post-mainnet, achieve scalable growth, and ultimately become a pioneer in the next generation of DeFi and Web3.
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