Testnet Cold-Start Strategy

Executive Summary

As a next-generation pioneer in the DeFi and Web3 industries, Outrun unlocks higher and more flexible returns for users through innovative yield tokenization, decentralized stablecoin, fair launch mechanisms, and sustainable community building.

I. Definition and Goals of the Cold Start Phase

Cold Start Phase Division

  • Pre-Testnet Phase (2 months): Product development, community building, early user recruitment

  • Testnet Phase (2-3 months): Product testing, user feedback, ecosystem building

  • Mainnet Launch (after 5 months): Official launch, large-scale growth

Core Goals of the Cold Start

  1. Establish an Early User Base: Recruit 1000+ active test users

  2. Validate Product Value: Optimize product features through real user feedback

  3. Build Community Ecosystem: Establish active developer and user communities

  4. Accumulate Brand Awareness: Establish initial brand awareness among target users

II. Pre-Testnet Phase: Foundation Building (2 Months)

Product Development Preparation

Goal: Complete core feature development and prepare for testnet launch

Key Tasks:

  • Smart Contract Development: Complete core contracts for OutStake, OutSwap, and Memeverse

  • Frontend Interface Development: Deliver a user-friendly web interface

  • Testnet Deployment: Deploy full product functionality on the testnet

  • Security Audit: Complete an initial security audit to ensure product safety

Early Community Building

Goal: Build a core user group to prepare for testnet launch

Strategies:

  1. Discord Community Building

    • Establish an official Discord server

    • Set up channels for product discussion, tech support, and community events

    • Recruit community admins and moderators

  2. Telegram Group Building

    • Establish official Telegram groups

    • Set up localized groups in different languages

    • Regularly release project progress and product updates

  3. Social Media Account Building

    • Create official Twitter, Medium, YouTube, and other accounts

    • Develop content release plans

    • Start building a follower base

Early User Recruitment

Goal: Launch a waitlist to recruit 500+ early users

Recruitment Strategies:

  1. DeFi Community Penetration

    • Share project introductions on Twitter, Reddit, and other communities

    • Participate in relevant tech discussions to build a professional image

    • Invite DeFi power users to join product design discussions

  2. Memecoin Community Collaboration

    • Build partnerships with existing Memecoin communities

    • Share Outrun’s vision and product philosophy within these communities

    • Invite community members to become early test users

  3. KOL Collaborations

    • Establish initial contact with KOLs in DeFi and Memecoin fields

    • Invite KOLs to participate in product testing and feedback

    • Leverage KOL influence to expand project awareness

Content Marketing Preparation

Goal: Establish a content matrix in preparation for product launch

Content Strategies:

  1. Project Introduction Content

    • Produce whitepapers and product introduction documents

    • Create product feature demo videos

    • Write technical blogs and product update articles

  2. User Education Content

    • Create DeFi basics tutorials

    • Write product usage guides

    • Produce education content on Memecoin and DAO governance

  3. Community Content

    • Share team building process

    • Record product development progress

    • Showcase community building achievements

III. Testnet Phase: Product Validation (2-3 Months)

Testnet Launch Strategy

Product Launch: Release testnet versions of OutStake, OutSwap, and Memeverse modules. FFLaunch and POL lending markets will launch after mainnet.

Launch Highlights:

  • "The Ultimate Liberator of DeFi Yields" - Unlock unprecedented capital efficiency and yield flexibility for users through innovative yield tokenization technology

  • "Truly Community-Driven Launch Mechanism" - The first risk-free, fair, and free token issuance standard, completely solving rug pull and insider trading issues

  • "Memecoin Revolution: From Speculation to Value" - Transform Memecoins from pure speculation tools into sustainable community assets

Test User Acquisition and Activation

Goal: Acquire 1000+ active test users and establish product usage habits

Acquisition Strategies:

  1. Community Promotion

    • Promote the testnet within established communities

    • Hold testnet usage competitions and events

    • Acquire new users through community member referrals

  2. Web3 Marketing Platform Promotion

    • Study user demographics of different Web3 marketing platforms (Galxe, QuestN, Layer3, etc.)

    • Launch different tasks based on user groups and marketing costs of each platform

    • Airdrop NFT rewards to users who complete tasks

  3. KOL Collaboration Promotion

    • Invite KOLs to experience the testnet and share their experiences

    • Attract more users to participate in testing through KOL influence

    • Collaborate with KOLs to produce testnet usage tutorials

Points Incentive Plan Testing

Goal: Validate the effectiveness of the points incentive plan and optimize incentive mechanisms

Test Content:

  1. Dual-track Points System Testing

    • Swap Points Token: Test trading and liquidity incentives

    • Core Points Token: Test UPT holding incentives and Memeverse participation incentives

  2. Points Distribution Mechanism Testing

    • Test the effect of different multipliers on user behavior

    • Validate the effectiveness of DAO governance incentives

    • Optimize points distribution frequency and amount

  3. User Behavior Analysis

    • Analyze the impact of points incentives on user retention

    • Evaluate the promotion effect of points incentives on product usage

    • Collect user feedback and suggestions on the points system

Product Feature Validation and Optimization

Goal: Optimize product features based on user feedback and improve user experience

Validation Focus:

  1. Core Feature Validation

    • Validate the stability and usability of yield tokenization features

    • Test the performance and security of trading features

    • Validate the completeness of Memecoin creation and governance features

  2. User Experience Optimization

    • Collect pain points and suggestions from user experience

    • Optimize product interface and interaction design

    • Simplify operation processes for complex features

  3. Performance and Security Testing

    • Conduct stress testing to validate system stability

    • Conduct security testing to discover and fix potential vulnerabilities

    • Optimize smart contracts to reduce Gas fees

Community Ecosystem Building

Goal: Build an active community ecosystem to prepare for official product launch

Building Strategies:

  1. Memecoin Community Building

    • Encourage users to create and participate in Memecoin projects

    • Build Memecoin project showcase and promotion mechanisms

    • Hold Memecoin community building competitions

  2. DAO Governance Practice

    • Establish testnet DAO governance mechanisms

    • Encourage users to participate in governance decisions

    • Validate the effectiveness of DAO governance processes

  3. Developer Ecosystem Building

    • Create developer documentation and APIs

    • Hold developer workshops and training sessions

    • Establish developer incentive mechanisms

  4. External Ecosystem Collaboration

    • Seek external ecosystems that complement Outrun and share similar values

    • Establish regular communication channels

    • Co-host events to achieve win-win outcomes

IV. Cold Start Marketing Strategy

Content Marketing Strategy

Focus: Product application-oriented, showcase real use value

Content Types:

  1. Product Demo Content

    • Produce detailed product feature demo videos

    • Write product usage tutorials and guides

    • Share user case studies and success stories

  2. Community Building Content

    • Record and share the process and results of community building

    • Share user feedback and product improvements

    • Showcase Memecoin projects and DAO governance practices

  3. Educational Content

    • Produce DeFi and Memecoin basics tutorials

    • Write DAO governance and community building guides

    • Share Web3 industry trends and insights

Communication Channel Strategy

Focus: Social media and community platforms as the main channels

Main Channels:

  1. Social Media

    • Twitter: Share project progress, product updates, user stories

    • Telegram: Build user groups for daily communication

    • Discord: Build a community for deep discussion and events

  2. Content Platforms

    • Medium: Publish technical blogs and product introductions

    • YouTube: Publish product demos and educational videos

    • GitHub: Open source code and build a developer community

  3. Community Platforms

    • Reddit: Share project information in relevant communities

    • 4chan: Promote in active Memecoin communities

    • Professional Forums: Participate in discussions in DeFi and Web3 forums

KOL Collaboration Strategy

Focus: Build partnerships with KOLs in target user groups

Collaboration Methods:

  1. Product Experience Collaboration

    • Invite KOLs to experience the testnet product

    • Collect feedback and suggestions from KOLs

    • Share usage experiences through KOLs

  2. Content Collaboration

    • Co-produce product introduction content with KOLs

    • Invite KOLs to participate in community events

    • Expand project influence through KOLs

  3. Community Collaboration

    • Build partnerships with KOL communities

    • Promote the project within KOL communities

    • Attract more users to participate through KOLs

V. Cold Start Data Monitoring

Key Metrics Monitoring

  1. User Metrics

    • Number of test user registrations

    • Daily active users (DAU)

    • User retention rate

    • Customer acquisition cost (CAC)

  2. Product Metrics

    • Feature usage frequency

    • User feedback ratings

    • Product performance indicators

    • Number of security incidents

  3. Community Metrics

    • Number of community members

    • Community activity level

    • Content reach

    • User referral conversion rate

Cold Start Success Criteria

  • Pre-Testnet Phase: Build 500+ early users, complete product development

  • Testnet Phase: Acquire 1000+ active test users, validate product value

  • Before Mainnet Launch: Build a stable user base, complete product optimization

VI. Cold Start Risk Control

Main Risks

  1. Product Risk: Incomplete features, poor user experience

  2. Technical Risk: Security vulnerabilities, performance issues

  3. User Risk: Difficult user acquisition, low retention rate

Risk Response

  1. Product Risk Response: Fast iteration, timely response to user feedback

  2. Technical Risk Response: Multiple rounds of testing, security audits, emergency response

  3. User Risk Response: Optimize user experience, strengthen community building

VII. Cold Start Budget Allocation

Budget Allocation

  1. Product Development: 50% - smart contract development, frontend development, security audits

  2. Community Building: 20% - community operations, content creation, event hosting

  3. Marketing and Promotion: 20% - KOL collaboration, advertising, tool procurement

  4. Operational Support: 10% - team building, tool procurement, legal compliance

Key Resource Requirements

  1. Human Resources

    • Technical team: smart contract development, frontend/backend development, DevOps

    • Operations team: community operations, user support, content creation

    • Marketing team: KOL collaboration, event planning, data analysis

  2. Technical Resources

    • Development tools and platforms

    • Testnet infrastructure

    • Security audit services

  3. Marketing Resources

    • Content creation tools

    • Social media management tools

    • Data analysis tools

VIII. Cold Start Execution Timeline

Month 1: Community Building

  • Complete core feature development

  • Establish official community

  • Begin early user recruitment

  • Develop content marketing plan

Month 2: Community Building

  • Expand community scale

  • Start KOL collaborations

  • Produce product introduction content

  • Host community events

Month 3: Testnet Launch

  • Officially launch testnet

  • Begin user testing

  • Collect user feedback

  • Optimize product features

Month 4: Product Validation

  • Expand test user base

  • Validate points incentive plan

  • Optimize user experience

  • Build developer ecosystem

Month 5: Mainnet Preparation

  • Complete product optimization

  • Conduct final security audit

  • Prepare for mainnet launch

  • Develop mainnet launch strategy

Conclusion

Outrun’s cold start strategy focuses on the preparation phase before mainnet, laying a solid foundation for official product launch through systematic product development, community building, and user testing. The keys to success are:

  1. Product-Oriented: User-driven, validate product value through testing

  2. Community-Driven: Build a stable user base through community building

  3. Rapid Iteration: Quickly optimize products based on user feedback and improve user experience

  4. Ecosystem Building: Establish developer and user ecosystems for long-term growth

By executing this strategy, Outrun will establish a strong product and user foundation during the cold start phase, laying a solid groundwork for subsequent mainnet launch and large-scale growth.

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